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Apparatus Media Lab
Brand Experience Design
Brand Experience Design

A good brand design is about optimally blending emotional content and factual information. It is about presenting the promise as a story that engages the audience. It is about creating an experience that is memorable. At Apparatus, we do this well.

Usability Design
Usability Design

As severe as it may sound, we aim to do just that when users interact with interfaces. We understand when technology intimidates people. We collaborate with business and development teams create user centric, loyal and intuitive technologies that doggedly fetch information when you need it.

publish to cherish
Digital Publication

From newspapers, magazines, annual reports, iPad editions and everything in between, our participative editorial knowledge helps create publications that are media agnostic. We create narratives that are persuasive and weave engaging pages of information that hold the reader.

Quora: My few cents for non-designers moving towards interaction design

Read Quote of Shiva Kumar’s answer to Interaction Design: What is the first thing to […]

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Quora: Will Smart TV user experience be different? Do we know the answer yet?

Read Quote of Shiva Kumar’s answer to Smart TV UX Design: How would user experience […]

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Quora: Trying to guide a product manager across the user experience chasm

Read Quote of Shiva Kumar’s answer to Product Management: As a first-time Product Manager with […]

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A masterclass from the man himself: David Kelley on Jobs and design thinking

All startup creative firms want to grow up and be an IDEO. This enviably creative […]

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Not an Idiot Box no more: Is there a new television idiom lurking?

Since the eighties poop tubes have been relentlessly filling our living rooms with mindless banter. […]

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First stop for start ups: UX Clinic for compelling user experience

A compelling user experience can transform businesses. Experience-led start ups today are better positioned in […]

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