Innovation and Apparatus: How can we help you redefine your product?

Team Apparatus has worked with startups, product management groups and product teams to create new offerings. This post is to demystify the role of a creative team or a designer in product definition. Contemplate on the graphic below.

Click on the image to enlarge. This image is of a product star that unites competencies to create a product idea that is useful, usable, feasible, lucrative, compelling and most often, successful.

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