February 11, 2013
Comments Off on Quora: My few cents for non-designers moving towards interaction design
Comments Off on Quora: Will Smart TV user experience be different? Do we know the answer yet?
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January 9, 2013
All startup creative firms want to grow up and be an IDEO. This enviably creative design studio has firmly embedded itself in the innovative strain of successful brands. David Kelley was the man at the helm of this movement. Here he talks about his friend Steve Jobs and design thinking as a concept.
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Since the eighties poop tubes have been relentlessly filling our living rooms with mindless banter. Most often we change channels in search of a beacon of intelligence and hope in vain. We had no choice either. Apparently now we do. This talk woke me up to how primordial the television system is and the change around the corner. Watch!
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November 8, 2012
A compelling user experience can transform businesses. Experience-led start ups today are better positioned in the digital realm than businesses where UX is an afterthought. Know that compelling experience IS your product, your brand, your business, and your success. Designing a captivating experience for the user is a challenge for many start ups today. Apparatus Media Lab delivers just this with our UX Clinic for start ups.
When you shift your focus to defining the total experience, you move away from the limiting notion of Minimum Viable Product to the Minimum Desirable Product (MDP) – because products are nothing without the users, and users are driven by the totality, relevance, delight and the absorption of the whole experience.
Our UX Clinic helps you crystallize your core idea into a definitive experience, because you need to know how your business idea looks and behaves before you leave the room.
The UX Clinic is not just about blue sky exploration. It’s run in a high-energy, structured workshop mode with stakeholders, designers, and potential users and focuses on arriving at key user experience definitions and drivers for your business. The agenda would be to explore the following:
The Idea: The core offering, the problem that this business solves
The domain: Current scenario and the competitor landscape
The user: Audience, their current behavior and pattern of engagement
The brand: The persona and the value proposition
Distilling these will lead us to the definition of the opportunity and the experience for it. Specific directives would be arrived at for structuring the core idea. The experience would be represented through indicative prototypes and mood-boards. What you get, at the end of it all, is a total visualization of the trajectory of experience.
Clear value proposition and brand persona
Directives for the concept
Directives for user experience design
Talk to us!
PS: The day schedule will be published soon!
Comments Off on First stop for start ups: UX Clinic for compelling user experience
October 8, 2012
A good animation movie inspires the adult in me and rekindles the kid in me. I realized that a majority of these movies are by Disney Pixar. This is another legacy associated with Steve Jobs that I cherish. My daughters grew up on it. Here is a homage for Disney Pixar by Nick Kinder.
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September 28, 2012
This campaign is against dictators, or predators as the ad calls them, curbing freedom of press. This is an innovative use of QR redirecting you to videos that ‘complete’ the picture. Take a look.
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September 27, 2012
I was impressed with narrative, sound design and the mise en scene that sets this movie apart. And I am a graphic designer who likes logos.
From the vimeo description posted by Human: This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.
Comments Off on Logo Disaster Movie: A fabulous short animation that wrecks Hollywood
September 6, 2012
Adults and children in my house sat rapt facing their touch devices for days together conquering Angry Birds from Rovio. This Finnish firm has been releasing themed games since then. There is a new one coming soon celebrating the antagonists – pigs. I have been a big fan of hidden narrative in these games.
Comments Off on Bad Piggies: Those green sniggering cure for attention deficient humans