Cottonworld has always been dedicated to natural clothing… with clean lines, soothing colours and natural fabrics, they have built a loyal fan base over the years.

Apparatus conceptualized a new campaign that focused on young and successful entrepreneurs who have chosen their own paths, nurtured interesting businesses and become successful. The tagline we created was “Your Comfort Zone” because comfort is about being yourself, whether it’s in the work you do. Or the clothes you wear.

This thought was extended to create print ads across the top metros in India, hoardings, booklets and the corporate website. We then created a Facebook fan page that aims to provide a platform for young entrepreneurs to exchange ideas. The Cottonworld blog demystifies business casual work attire and provides insights on how you can make the best of natural fibres, stay comfortable and remain in style.