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Case Studies
Aquilonis is a leading provider of platform agnostic mobile phone applications. They required a complete brand identity and visual design for a new mobile phone application that gives users complete control over their phone calls.
Project Mobile Application and Website
Client Aquilonis, Bangalore
Objective To create a brand and visual identity that reflects the application’s features
Scope Brand Identity, Information Architecture, Interaction Design, Visual Design and Website Design

XBlockr is an application that allows you to duck, drop and divert incoming calls. It essentially allows you to effectively manage your calls.

At Apparatus, we took the time to understand the value proposition of the application. We realized that the brand identity needed to reflect the product’s unique features. First, the application name was created. The x symbol is synonymous with cancelling a call; and the block feature is a key aspect of the application so we decided to combine the two. We altered the spelling slightly to create a concise and trendy name and voila! xBlockr was born.

We then moved on to the actual logo. Since ducking calls is another major feature we arrived at an icon that visually portrayed the application’s features. This was then extended to design the application and its user interface, the website and other corporate collateral, including banners, emailers and visiting cards.

View enlarged image
The brand identity reflected on the home page The product features explained in detail An instructional inside page
Visit XBlockR.com
Experience the website as it is today.
To know more , contact:
Shiva Kumar V
shiva@apparatus.in