XBlockr is an application that allows you to duck, drop and divert incoming calls. It essentially allows you to effectively manage your calls.

At Apparatus, we took the time to understand the value proposition of the application. We realized that the brand identity needed to reflect the product’s unique features. First, the application name was created. The x symbol is synonymous with cancelling a call; and the block feature is a key aspect of the application so we decided to combine the two. We altered the spelling slightly to create a concise and trendy name and voila! xBlockr was born.

We then moved on to the actual logo. Since ducking calls is another major feature we arrived at an icon that visually portrayed the application’s features. This was then extended to design the application and its user interface, the website and other corporate collateral, including banners, emailers and visiting cards.