Category Archives: Advertising

  1. Not an Idiot Box no more: Is there a new television idiom lurking?

    Since the eighties poop tubes have been relentlessly filling our living rooms with mindless banter. Most often we change channels in search of a beacon of intelligence and hope in vain. We had no choice either. Apparently now we do. This talk woke me up to how primordial the television system is and the change around the corner. Watch!

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  2. Reporters without borders: Make the predators talk with QR codes

    This campaign is against dictators, or predators as the ad calls them, curbing freedom of press. This is an innovative use of QR redirecting you to videos that ‘complete’ the picture. Take a look.

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  3. Logo Disaster Movie: A fabulous short animation that wrecks Hollywood

    I was impressed with narrative, sound design and the mise en scene that sets this movie apart. And I am a graphic designer who likes logos.

    From the vimeo description posted by Human: This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.

    Logorama from Marc Altshuler – Human Music on Vimeo.

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  4. Bad Piggies: Those green sniggering cure for attention deficient humans

    Adults and children in my house sat rapt facing their touch devices for days together conquering Angry Birds from Rovio. This Finnish firm has been releasing themed games since then. There is a new one coming soon celebrating the antagonists – pigs. I have been a big fan of hidden narrative in these games.

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  5. Interactive print is here: Is this the convergence we have been waiting for?

    Apparatus has been proud to use legacy design practices in the digital realm. We have been involved in great projects that span across print and digital too. We found a new tool that can make this ‘walk across’ better. I personally am looking forward to use this, in context, for a project.

    With a tool like this brands can interlink their print marcomm to their online presence easily, online stores can create offline catalogs with specific promotions, corporates can lead their engagements to contextually correct media assets, publishers can segue readers into richer content and more. I believe this is just a beginning – an aesthetically pleasing QR code. But there are going to be more soon.

    And we will be there waiting for it.

    You can know more about Layar here.

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  6. Found Narrative: A persuasive story in stock images as an advertisement

    Apparatus has been using Getty Images since inception to illustrate brand stories of our clients. We were amazed to see a magnificent interpretation of stock photos as a television commercial to sell their services. Take a look at this.

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  7. Twitter remains unconquered: A peek into our twitter statistics

    The 140 character micro blog has been an elusive thing to conquer. Our followers stats have been roving in the 480 to a little over 500 area. Do I need more? I do not have an answer. We have not consciously done a campaign yet. Probably it is time.

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  8. The ‘Hello’ paper: Where did Business Cards come from?

    I loved this one on evolution of business cards by MOO. From a meishei for royal visits, visiting cards that announces arrival, trade cards with advertisements, photo cards and to the modern business cards – the humble personal stationery has a story.

    by MOO.

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  9. A treat retreat: Understanding Social

    I reluctantly registered for a two day conference in support of Akshaya Patra and Anant called Social India. There were significant talks by experts in social media marketing from India and North America. For me, as an entrepreneur and a user experience designer, there were lessons to learn. What did I know?

    Social media is a strong influential channel that can be leveraged by brands and businesses to work in tandem with traditional media. Enterprises should include them in the larger communication or marketing strategy to strengthen it. In India businesses have woken up to this fact recently and are working with digital agencies to create a strategy.

    Most of these social media agencies have evolved from traditional web marketing or customer relationship management. So there is very little or no creative leadership to put together contextually correct, multi channel, strong campaigns that impact. I personally do not believe that silos of facebook contests make for a social media campaign and most of the solutions were that. The quality of destination content could be better with decoupages that involve photographs, videos and critical user contributions. Most brand case studies were counting heads as metrics.

    The North American agencies were more evolved. I was impressed with the case study for Knorr Sidekicks presented by Eric Weaver of Ant’s Eye View. Salty is a salt shaker character who tugged at the heart strings of women who put dinner on the family table and he had them ‘following’ him. Take a look at this television commercial introducing Salty.

    There were similar insights and case studies of Shashank Nigam from Simpliflying, an agency that focusses on social consumer connect for airline businesses, on Spicejet introducing Bombardier viral video. I should also mention Jim Long, a photojournalist at NBC and his insights into a new publishing paradigm. His talk was over Skype from New York. Fabulous!

    The spirit and energy of independent publishers, bloggers and other participants engaged me. Particularly Prasant and his Lighthouse Insights. I cannot forget Kiruba, a TEDx representative in India. He is from Pondicherry and works out of Chennai. Kiruba is an energetic compère with a penchant for interacting with people. Good to connect.

    Unlike a design conference, there was humility, participation, camaraderie and free exchange of ideas. I am ditching those black tee chic design junkets and sticking to honest ones like this. The closure with Sean Moffitt of Wikibrand fame was apt. This was a valuable weekend of new connections, lessons and possibilities.

    Apparatus is now armed to create informed extensions of user experience design that weaves itself well with the social media world. We will create cohesive products and communication that engages to acquire new users or retain them.

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  10. Portfolio July 2011: Web, devices and more

    The Apparatus portfolio has evolved over the last eight years. It has a fair share of information portals, enterprise applications, brand communication, web and mobile apps. There are a bunch of publications designed for print and tablet too. Please do view this full screen and write to us soon. (And do select ‘presentation’ mode.

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