Since the eighties poop tubes have been relentlessly filling our living rooms with mindless banter. Most often we change channels in search of a beacon of intelligence and hope in vain. We had no choice either. Apparently now we do. This talk woke me up to how primordial the television system is and the change around the corner. Watch!
Category Archives: Apps
January 9, 2013
Comments Off on Not an Idiot Box no more: Is there a new television idiom lurking?
September 6, 2012
Adults and children in my house sat rapt facing their touch devices for days together conquering Angry Birds from Rovio. This Finnish firm has been releasing themed games since then. There is a new one coming soon celebrating the antagonists – pigs. I have been a big fan of hidden narrative in these games.
Comments Off on Bad Piggies: Those green sniggering cure for attention deficient humans
August 22, 2012
To all those who complain about the death of snail mail, there is yet another virtual product to swing in (or out) kids early.
Maily is an iPad app for children and tweens to legally use email riding on a parent’s account. The app has been designed to be readied by the parent for young children to use. As a parent I could add mail addresses into the fixed contact list. The child cannot add a contact of their own.
The mail itself is done on an artboard with tools to write, draw or shoot. It has graphic templates, crayons and the camera, of course. The navigation between these tools are a bit cumbersome with multiple levels shown as individual docks over the artboard. The photo addition is exciting and the tool is cool. It allows scaling and rotation of the picture taken from the gallery or shot.
The overall experience is simple and children love it. However I will reconsider the parent dashboard and a few icons that the kid needs to get used to. They are fast learners, aren’t they?
Comments Off on Reviewing Maily: A mail app for children to handpaint and send mails
June 13, 2012
Apparatus has been proud to use legacy design practices in the digital realm. We have been involved in great projects that span across print and digital too. We found a new tool that can make this ‘walk across’ better. I personally am looking forward to use this, in context, for a project.
With a tool like this brands can interlink their print marcomm to their online presence easily, online stores can create offline catalogs with specific promotions, corporates can lead their engagements to contextually correct media assets, publishers can segue readers into richer content and more. I believe this is just a beginning – an aesthetically pleasing QR code. But there are going to be more soon.
And we will be there waiting for it.
Comments Off on Interactive print is here: Is this the convergence we have been waiting for?
May 7, 2012
Our portfolio contains a number of design solutions specially developed for new media. Given how ubiquitous these media have become, it’s probably time to drop the New from New Media! Here you go.
[issuu viewMode=singlePage width=300 height=225 shareMenuEnabled=false printButtonEnabled=false backgroundColor=%23222222 documentId=120507084453-7d47e9a302e443f49c5bb6aed3fdd88b name=apparatus_new_media_portfolio username=mallikonduri tag=portfolio unit=px v=2]
Comments Off on Firm footprints in the new media space: A brief portfolio of our new work
March 21, 2012
I have always admired the co-founder of Apple for his humility and of course, wisdom. I found this interview where he is waiting outside an Apple store in LA to buy himself an iPad3. Interesting conversation. Watch and enjoy!
Comments Off on The Wizard of Woz: Steve Wozniak in line for iPad3 at Apple store
November 18, 2011
Nordstrom Innovation Lab created a sunglasses try-out app for shoppers at their flagship store in Seattle, WA. This was done with user experience designers and developers in situ at the store. They tested and tweaked with live user feedback over a week building the ‘just right’ app. We would love to be a part of such process in India. Anyone game?
Comments Off on Flash Dev: Nordstrom Innovation Lab builds app in the store