This campaign is against dictators, or predators as the ad calls them, curbing freedom of press. This is an innovative use of QR redirecting you to videos that ‘complete’ the picture. Take a look.
Category Archives: Mobile
September 28, 2012
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September 6, 2012
Adults and children in my house sat rapt facing their touch devices for days together conquering Angry Birds from Rovio. This Finnish firm has been releasing themed games since then. There is a new one coming soon celebrating the antagonists – pigs. I have been a big fan of hidden narrative in these games.
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June 13, 2012
Apparatus has been proud to use legacy design practices in the digital realm. We have been involved in great projects that span across print and digital too. We found a new tool that can make this ‘walk across’ better. I personally am looking forward to use this, in context, for a project.
With a tool like this brands can interlink their print marcomm to their online presence easily, online stores can create offline catalogs with specific promotions, corporates can lead their engagements to contextually correct media assets, publishers can segue readers into richer content and more. I believe this is just a beginning – an aesthetically pleasing QR code. But there are going to be more soon.
And we will be there waiting for it.
Comments Off on Interactive print is here: Is this the convergence we have been waiting for?
May 7, 2012
Our portfolio contains a number of design solutions specially developed for new media. Given how ubiquitous these media have become, it’s probably time to drop the New from New Media! Here you go.
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March 21, 2012
I have always admired the co-founder of Apple for his humility and of course, wisdom. I found this interview where he is waiting outside an Apple store in LA to buy himself an iPad3. Interesting conversation. Watch and enjoy!
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November 18, 2011
Nordstrom Innovation Lab created a sunglasses try-out app for shoppers at their flagship store in Seattle, WA. This was done with user experience designers and developers in situ at the store. They tested and tweaked with live user feedback over a week building the ‘just right’ app. We would love to be a part of such process in India. Anyone game?
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