Category Archives: Training

  1. Designweek at Target: 19 Nov 2010

    Last month I was invited to present Apparatus and share thoughts on information design at the Target facility in Bangalore.

    Mr Rakesh Mishra giving Shiva a goody bag from Target

    Mr Rakesh Mishra who coordinated the Designweek program gave me a goody bag that was promptly looted by my daughters.

    Audience

    Designers, technology engineers and marketing professional responded well to the concepts presented. I had a pretty long question and answer session with them post the talk.


    Target has always been my favorite chain when I am traveling in US of A. Their consistency of brand communication and overall product mix was always compelling. When I got invited for a group talk of sorts to discuss design and information design at that I happily accepted it. The audience were a good mix of technologists, marketing professionals and UX designers. I was happy to present my point of view and heard great responses from them.

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