| Project |
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Sakshi, the newspaper |
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| Client |
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Jagati Publications, Hyderabad, India |
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| Objective |
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To create a contemporary brand experience through research, identity and experience. |
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| Scope |
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Research, Identity design, Visual Design, Communication design and ongoing creative support. |
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Read Now! Sakshi was a newspaper conceived to break into a domain where things had not changed in the recent past. This meant, the users had get used to a new format.
Apparatus designed the newspaper along with Dr. Garcia of Garcia Media who are the leaders in newspaper design.
The project included extensive user study and understanding the local perceptions of politics, cinema, sport, lifestyle and other key news domains. Apparatus supported Garcia Media and delivered comprehensive page designs and guidelines to suit editorial demands.
Apparatus has also designed the online news portal and is currently engaged as a partner for design reviews across the main newspaper and the district editions
Considering that Sakshi was a late entrant into the market the editorial structure, design and the publicity made this the leading daily in less than 4 months.
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