Blog Archives

  1. Tablet vs eReader: Touch-me-not

    Apple has sold three million iPads in 80 days and that is a lot of pressure on the eReader market.

    ‘There are going to be five million ereaders in the United States alone this year and is estimated to grow to 15 million by 2014’ says Consumer Electronics Association. With Apple’s stride it is clear that the tablet and ereader markets are merging rapidly. All big players are worked up with iPad’s rapid climb to success. So, Amazon slashed Kindle’s price by a record breaking 27% down to $189. The Nook, Barnes and Nobles ereader product saw a price slash of 23% and retails at $199. The trailing Sony ereader sells today at $169. Given all this, they realize they are way short on features compared to an iPad. We hear a lot of research and development to bootstrap the standard reader.

    All this when iPhone 4 releases this Thursday with a new version of iBook on it. This allows users to read on that desirable fantasy of a gadget. Apparently well designed, like any Apple product, and can dent the ereader market further.

    Now what does all this rambling mean to us designers.

    I have been at client meetings lately where tablet apps are substituting traditional marketing and other promotional assets. There are more devices realized for various verticals and target markets. More devices mean more user interfaces, more challenges to differentiate, surpass and brand better. Not to mention all that content that needs to be designed to consume.

    Well it is going to rain interfaces my friend and we have to be there monitoring the sanity.

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  2. Innovation and Apparatus: How can we help you redefine your product?

    Team Apparatus has worked with startups, product management groups and product teams to create new offerings. This post is to demystify the role of a creative team or a designer in product definition. Contemplate on the graphic below.

    Click on the image to enlarge. This image is of a product star that unites competencies to create a product idea that is useful, usable, feasible, lucrative, compelling and most often, successful.

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